Ravi Shivnani
Lead Field Marketing Manager Central & Eastern Europe @Shippeo
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WORK HISTORY
Lead Field Marketing Manager Central & Eastern Europe @Shippeo
Düsseldorf, DE
Lead Field Marketer for Shippeo’s Central & Eastern European GTM organization, with particular focus on the D-A-CH regionDesign and execution of integrated marketing campaigns (digital, social, email, ABM, events, webinars) to generate marketing MQLs and convert them into SQLsClose collaboration with sales teams (SDRs and AEs) to increase qualified leads and accelerate pipeline conversionPlanning and managing field marketing events, trade shows, partner events, and webinars to enhance customer engagement and brand visibilityManifesting thought leadership and brand awareness by means of content localization, speaker placements, podcasts, and PRDeveloping and managing co-marketing initiatives with partnersDriving joint campaigns to increase market penetration and shared pipeline generationEstablishing and nurturing relationships with key stakeholders across the supply chain and logistics ecosystems.
EDUCATION
Berufskolleg Grevenbroich
1,3, Wholesale & Foreign Trade
TERTIA Academy for Advertising & Communication (TERTIA Akad. f. Werb. & Komm.)
Graduate of Communication Studies, Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT RAVI SHIVNANI
As a seasoned marketing and communications professional with over 20 years of experience, I specialize in leading strategic field marketing initiatives and live communications. At Shippeo, I collaborate on integrated campaigns targeting Central & Eastern Europe, leveraging expertise in content creation across media platforms, including podcasts, blogs, social media, and email marketing. My work focuses on enhancing brand presence through curated events and multilingual content tailored to diverse audiences. My strengths lie in strategic planning, project management, and relationship building, supported by multilingual fluency in English, German, and Spanish. I excel in working within agile environments, managing OKRs, and coordinating cross-cultural campaigns that drive engagement and lead generation. My mission is to deliver impactful marketing strategies that align with organizational goals and global supply chain innovation.
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