Ravisha Nabar
Deputy Manager - JioHome Marketing (Growth Marketing)
- Role
- Deputy Manager at Jio
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ravisha Nabar
Dynamic marketing professional with proven experience in interactive content portfolio…
Experience
Deputy Manager
Mar 2023 — Present · Navi Mumbai, IN
Developed and executed data-driven 360° marketing strategies for JioHome and OTT content channels to drive acquisition and engagement across TV,mobile apps, MyJio, web, WhatsApp, and social platforms.2. Designed and implemented multi-channel campaigns including push notifications, WhatsApp, email, and YouTube to boost subscriber growth (~16% increase) and brand engagement.3. Led go-to-market (GTM) strategies for content-led campaigns aligned with product positioning and business objectives, focusing on audience segmentation and growth.4. Spearheaded content strategy, scheduling, editorial planning, and publishing on OTT aggregator app (MyJio), achieving ~20-25% average growth inengagement.5. Built and managed strategic OTT partnerships, negotiated exclusive content deals, and collaborated with creators for high-impact content promotions.6. Conducted end-to-end consumer research to support new channel launches and continuously optimize engagement and retention strategies.7. Applied Al-driven personalization techniques and A/B testing to optimise marketing communication, improving KPIs such as CTR, conversion rates, andactivation.8. Managed marketing execution within the MyJio app, enhancing user journeys through UI/UX improvements, ATL/BTL promotions, and content integrations.9. Conducted market research and trend analysis to identify content gaps and cultural shifts, informing targeting strategies and actionable insights.10. Liaised with internal and external stakeholders across content acquisition, marketing promotions, product development, and new launches.
Education
The Kelkar Education Trusts Vinayak Ganesh Vaze College of Arts Science and Commerce Mithagar Road Mulund East Mumbai 400 081
Bachelor of Commerce - BCom, Accounting and Finance
2013 — 2016
SPJIMR SP Jain Institute of Management & Research
Post Graduate Programme- (FMB), Business Administration and Management, General
2019 — 2021
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