Ravi Singh

About Ravi Singh

Analytics leader with 10+ years of business consulting and client service experience—specializing in advanced analytics, strategy, and commercial insights for pharmaceutical and healthcare brands. Proven success delivering actionable analytics by measuring HCP and DTC consumer media performance, implementing OKR frameworks, and leading MMx for multiple brands. Recognized as a go-to resource for omnichannel measurement, matrix collaboration, and innovative first-to-BMS initiatives such as digital affinity scoring and automated tracking solutions. Passionate about harnessing AI, machine learning, and generative AI to unlock new opportunities and drive transformational commercial strategy. Collaborative communicator and mentor, dedicated to empowering teams and influencing decision-making at all levels.Degrees: MS in Analytics (AI/ML) MS in Industrial EngineeringFunctional Skills:Omnichannel Marketing & MeasurementEconometric & Predictive ModelingKPI Development & Analytics Playbook DesignSegmentation, Test & Learn ModelingResource Allocation & Budget OptimizationProject & Stakeholder ManagementTechnical Skills:Python, R, SQLVisualization: Dash, PowerBi, TableauTools: RStudio, iPython Notebook, Excel ML Modeling: Classification, Regression, Predictive, Anomaly Detection, Time-Series AnalysisSoft Skills:Critical & Analytical ThinkingProblem SolvingBusiness Acumen & CommunicationsTeam LeadershipTime ManagementEmail: r••••••••@gmail.comPhone:(71••••••94

Experience

1. Associate Director, Us Strategic Decision Intelligence, Business Insights and Analytics

   Bristol Myers Squibb

   Apr 2024 — Present · NJ, US

   Lead and deliver high-impact analytics projects supporting Cobenfy and Sotyktu brands, providing actionable insights on personal and non-personal HCP and DTC media performance using the OKR framework and Key Driver Analysis (KDA). • Collaborated across matrix teams to meet brand’s needs and delivered innovative analyses including BMS- first digital affinity scoring for NPP hyper targeting, geo-related alignment of HCP and DTC campaigns, and automation of “request a rep” tracking to improve HCP engagement for Cobenfy.•Established reputation as a trusted analytics partner for both PP and NPP execution/performance, consistently supporting brand team requests for leadership and agency analyses.•Drove collaboration and innovation by building strong relationships with OCx, BIT partners, and brand counterparts.•Developed promotional response models, resource allocation simulations, and pro-forma investment analyses to inform commercial strategies and budget planning by ensuring strategic resource allocation that aligns with channel-level execution by translating complex analytics into clear, actionable business recommendations.•Developed Omni-channel measurement plan in partnership with Omni-channel strategy team and assisted in goal-setting to track the performance of leading indicator KPIs for non-personal promotional channels.•Passionate advocate and practitioner of AI, machine learning, and generative AI technologies to drive transformative commercial insights.•Continuously seek innovative approaches to enhance analysis quality, business impact, and patient value.

Education

• Nagpur University

  Bachelor's degree, Mechanical Engineering

  2005 — 2009

• New York University

  Master's Degree, Industrial Engineering

  2013 — 2014

• Harrisburg University of Science and Technology

  Master's degree, Analytics

  2017 — 2019

Skills

• Market Analysis
• 5s
• Process Optimization
• Management
• Reporting & Analysis
• Construction
• Microsoft Office
• Microsoft Excel
• Data Mining
• Sourcing
• Sap Implementation
• Inventory Management
• Project Estimation
• Inspection
• Exploratory Data Analysis
• Trend Forecasting
• Leadership
• Epc
• Problem Solving
• Operations Management
• Procurement
• Project Control
• Analysis
• Lean Six Sigma
• Tableau
• Ms Project
• Research
• Project Planning
• Matlab
• Data Analytics
• Microsoft Word
• Erp
• Business Process Mapping
• Project Management
• Process Improvement
• Commissioning
• Factory
• Trend Analysis
• Autocad
• Business Process Improvement