Ravinder Kumar
Scaling Brands to ₹1 Cr+/Month | Performance Marketing Strategist | Proven Revenue Growth | Power BI • Google Ads • Python • Generative AI | Data-Driven Decision Maker
- Role
- Performance Marketing Manager at Smaaash Entertainment Pvt. Ltd
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ravinder Kumar
Performance Marketer Turned Data Strategist | AI & Analytics-Driven Growth…
Experience
Performance Marketing Manager
Smaaash Entertainment Pvt. Ltd
Feb 2025 — Present · Mumbai, IN
As the Performance Marketing Manager at one of India’s leading gaming and entertainment brands, I lead a 4-member team to drive digital advertising performance across Google, Meta (Facebook/Instagram), and LinkedIn platforms. My key responsibilities include:Team Leadership: Managing an MIS Executive and a Support Executive. The MIS Executive supports data analysis on customer behavior, sales patterns, and campaign performance, while the Support Executive ensures smooth customer interactions from digital ads (pre-sales queries).Campaign Execution: Planning, running, and optimizing multi-channel advertising campaigns including:Performance MaxSearch AdsSales CampaignsAwareness and Remarketing CampaignsRevenue Generation: Handling ₹5-6 lakh monthly ad spend and delivering ₹40–50 lakh overall revenue per month, consistently maintaining a 6x–8x ROI.Traffic & Conversions: Driving over 2 lakh users/month to our online booking system. Achieving a 15% return visitor rate, and boosting daily revenue to over ₹1.5 lakh across 12 nationwide gaming zones.Analytics & Reporting: Using Microsoft Excel and Power BI to create performance dashboards and generate actionable insights on customer behavior, campaign effectiveness, and revenue trends.CRM & Engagement: Occasionally managing WhatsApp and Email Marketing campaigns to trigger quick customer responses and increase booking conversions.
Education
University of Delhi
Bachelor's degree
2017 — 2021
Jawahar Navodaya Vidyalaya (JNV)
6th Standard To 12th Standard
2010 — 2017
University of Mumbai
Msc
2022 — 2024
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