Ravinder R. K. Lamba Kumar

WORK HISTORY

EDUCATION

ABOUT RAVINDER R. K. LAMBA KUMAR

I am an accomplished professional with over 19 years of career success in heading end-to-end Sales & Business Development Lifecycle functions and adding value to the organization by managing new/existing markets with high business profitability. I have attained proficiency in managing P&L, Profit Center, high profile accounts, devising business strategy and collaborating with key decision-makers for business expansion. My dexterity lies in all aspects of product development with a track record of launching new products, developing new markets & leveraging existing knowledge to facilitate business excellence. Demonstrated excellence in developing annual sales plans, forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; and sales promotion plans & so on.Over time, I have proved my excellence in directing functions pertaining to Sales Target Achievement (Volume & Value), Channel & Distribution Management (length/width/depth of distribution), entire Visibility/ Merchandising Program across Channels Marketing, Brand Growth & Profitability and People Development.• Outstandingly led business & channel development for West & Central India Sales (Panel Business) with appx. annual turnover 390 Crore.• Excellent at formulating channel/distribution management plans, Institutional Business and developing strategic alliances with channel partners & retailers and negotiating terms of business covering margins, Stock Keeping Unit (SKU) range, product display, In-store brand visibility & negotiated payment terms to build defensible trading terms • Successfully directing a team of 103 employees (2 RSM, 5 Branch Managers direct Reportee,15 ASM, and 47 Sales executives & 34 SSA), Back office & Commercial Staff with the capability to motivate personnel towards achieving organizational objectives