Ravina Deo

Leading social media strategies, managing teams, and driving growth.

Role
Social Media Head at Digitactix
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Ravina Deo

I started building on social media before it was a department, a budget line, or a…

Experience

  1. Social Media Head

    Digitactix

    Mar 2023 — Present · Mumbai, IN

    As Social Media Head at Digitactix for 3 years, I led the social media division end-to-end—driving strategies, building processes, mentoring teams, generating 2.5–3X revenue growth for the agency, and ensuring impactful campaigns across industries.Key Highlights:Leadership & Team Building: Led the Social Media team while closely collaborating with the Creative and Content teams. Managed hiring for Social Media, Content, and Creative departments, grooming juniors and creating structured processes that improved efficiency and delivery quality.Strategy & Execution: Designed and executed long-term social media roadmaps tailored to both B2B and B2C clients across hospitality, fast food, real estate, retail, and corporate sectors.Client Acquisition & Revenue Growth: Created winning pitch strategies and closed multiple clients, directly contributing to 2.5–3X revenue growth for the agency.Cross-Functional Collaboration: Worked with SEO, SEM heads to deliver integrated campaigns with measurable ROI.Campaign Innovation: Conceptualized and launched product campaigns, influencer tie-ups, trend-led reels, & UGC-based strategies to amplify engagement and brand visibility.Analytics & Insights: Established structured reporting systems & translated analytics into actionable strategies that improved engagement, lead generation, and conversions.Client Relationships: Acted as the senior point of contact for high-value clients, ensuring retention, upselling services, and achieving business goals.Budget & Resource Management: Oversaw ad budgets, influencer campaigns, and tool subscriptions to maximize performance within cost frameworks.Culture & Engagement: Contributed to agency culture by planning and executing internal events including offsites, anniversaries, and Diwali celebrations, fostering collaboration and employee engagement.

Education

  • University of Mumbai

    Bachelor's in Mass Media, Advertising.

    2012 — 2015

  • Saraswati Vidyalaya High School Rabodi Thane West.

    HSC

    1998 — 2012

  • Welingkar Institute of Management

    Pgdm, Advertising

    2015 — 2017

Skills

  • Social Media Marketing
  • Microsoft Excel
  • Powerpoint
  • Microsoft Powerpoint
  • Social Media
  • Digital Media
  • Television
  • Client Servicing
  • Microsoft Word
  • Microsoft Office
  • Digital Marketing
  • Management
  • Strategy
  • Teamwork
  • Project Management

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Ravina Deo — Social Media Head at Digitactix in Mumbai, MH, IN | Unifers