Ravikumar Rajagopal

About Ravikumar Rajagopal

As Head of Digital Strategy at Virtusa, I lead marketing transformation focused on delivering business growth, improved pipeline performance, and brand relevance in a rapidly evolving digital landscape.I bring together cross-functional marketing teams under a unified, outcome-driven strategy that connects top-level business goals to execution at scale. From audience insights and strategic planning to execution and performance measurement, I own the full marketing value chain and ensure alignment across teams and initiatives.AI is central to how we operate. I’ve embedded generative AI across planning, production, and performance optimization, driving content efficiency, accelerating time to market, and enhancing campaign precision. This integration helps us move faster, test smarter, and deliver more value at every touchpoint.With over two decades of experience, I have led strategic marketing functions and built high-impact teams across B2B and B2C sectors, including technology, healthcare, telecom, automotive, and consumer goods. I’ve driven large-scale initiatives for global enterprises and helped emerging businesses establish their brand and market presence. Whether launching new sub-brands, repositioning existing portfolios, or driving multi-channel campaigns, I bring a leadership approach that combines strategic clarity, operational discipline, and a focus on business outcomesI write Cutting the Chicane, a LinkedIn newsletter that explores branding and strategy through the lens of Formula 1. As a former national rowing champion, I bring that same discipline and competitive mindset into the boardroom, balancing speed, focus, and endurance in every decision I make.

Experience

1. Head of Global Digital Strategy

   Virtusa

   Jul 2023 — Present · Chennai, IN

   At Virtusa, I lead the digital strategy function with a focus on building scalable, insight-led programs that elevate our brand and accelerate business outcomes. My mandate spans integrated digital campaigns, AI-powered content engines, and social engagement strategies designed to drive measurable impact across global markets.I work closely with cross-functional teams to foster ambitious thinking, creative experimentation, and data-driven execution. This approach has significantly strengthened our digital presence, improved audience engagement, and positioned Virtusa as a differentiated voice in a crowded tech landscape.The growth we have achieved reflects not just stronger marketing performance but a more agile, collaborative, and forward-looking team culture. It has been a rewarding journey that continues to shape how Virtusa shows up digitally while empowering the people who make it happen.

Education

• Loyola Institute Of Business Administration

  PGDM, Marketing

  2006 — 2008

• Loyola College

  B.S.C, Statistics

  2000 — 2003

• Circus Street

  Digital Training, Digital & Business Strategy

  2020

Skills

• Creative Strategy
• Marketing Communications
• Market Research
• Online Advertising
• Integrated Marketing Communications Planning
• Strategy
• Integrated Marketing
• Competitive Analysis
• Crm
• Advertising
• Business Strategy
• Social Media Marketing
• Consumer Behaviour
• Management
• Marketing Management
• Content Writing
• Brand Management
• Brand Development
• Marketing Strategy
• Direct Marketing
• Customer Relationship Management (Crm)
• Consumer Insight
• Marketing
• Business Development
• Digital Marketing
• Brand Architecture
• Account Management
• Media Planning
• Team Management