Ravi Kumar

About Ravi Kumar

Performance/Digital Marketing Specialist (Meta Ads, Google Ads, Bing Ads, X) …

Experience

1. Performance Marketing Manager

   Stock Tutor

   Apr 2025 — Present · Gurugram, IN

   Managed ad budgets over ₹20L per month across Meta Ads and Google Ads platforms.• Achieved a increase in ROAS and reduced CPA/CPL through continuous A/B testing, creative optimization, and data-driven strategies.• Built and scaled full-funnel campaign strategies for lead generation and e-commerce sales.• Utilized UTM parameters and conversion APIs to ensure accurate tracking and performance attribution.• Integrated automation tools like Zapier, Pabbly, and webhooks for lead delivery• Created and optimized landing pages • Collaborated with design and content teams for high-converting ad creatives and copy.• Executed remarketing campaigns and dynamic product ads on Facebook and Instagram.• Set up and managed Meta Pixel, Google Tag Manager, and Custom Conversions.• Meta Ads (Facebook, Instagram)• Google Ads (Search, Display, YouTube)• Lead Generation & E-commerce Funnels• Copywriting for Ads & Landing Pages

Education

• CBSE

  H.S.C. & S.S.C, Business/Commerce, General

• SSi Institute

  Diploma, Computer Application (Software)

  2003 — 2005

• Indira Gandhi National Open University

  BCA, Computers

  2008 — 2010

Skills

• Conversion Optimization
• Organic Search
• Online Advertising
• Search Analysis
• Msn Adcenter
• Search Engine Submission
• Social Bookmarking
• Keyword Advertising
• Google Analytics
• Google Webmaster Tools
• Online Reputation Management
• Sem
• SEO
• Smo
• Ppc Bid Management
• Affiliate Marketing
• Ppc
• Blogging
• Lead Generation
• Online Marketing
• Yahoo Search Marketing
• Keyword Research
• Google Adwords
• Facebook
• Web Traffic
• Google Website Optimizer
• Landing Page Optimization
• Article Marketing