Ravikumar Gilaganchi
Brand Management, Media & Marketing Strategy
- Role
- Brand Manager at Rakshapipes
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ravikumar Gilaganchi
A marketing enthusiast with 19 years of experience in media Marketing, sales, and brand…
Experience
Brand Manager
May 2023 — Present · Bengaluru, IN
Managing the entire branding and marketing activities, in the process, dealing with and handling ATL, BTL, Digital, and PR activities to meet the brand objectives alongside trying to reach out to the right TG and market. Also pushing the entire exercise to gain the market share while managing the entire marketing budget while keeping in the ROI component. Working with respective vendors to get the right output. Addressing B2B & B2C requirements of the brand.Key domain areas:• Market mapping in any product categories and lead generation• Product launch, relaunch, overall marketing strategies & implementation• Conceptualize & execute go-to-market strategy• Generate demand and enable the sales team• Potential lead generation through events and other BTL activity• Strategic Marketing campaign – Sales-driven campaigns to meet revenue objective• In-depth analysis of the product life cycle to penetrate the market• Gap analysis and appropriate solution to increase the product reach• Competition study and plan to position the product/brand• Handling the PR activities for the brand promotion• Business development plans to enter new markets• Proficiency in media planning and execution• Content writing for the communication tools• Strategic marketing plans to scale up the sale -a customized approach• Vendor Management – ATL, BTL, & POS vendors, Ad agency & Creative agency.
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