Ravikumar Rangaraj

About Ravikumar Rangaraj

With over 20 years of diverse experience in the Creative, Sales, and Digital Marketing…

Experience

1. Creative Designer and Digital Marketer

   Psg & Sons\' Charities

   Dec 2020 — Present

   As a Creative Designer and Digital Marketer at PSG Institutions, I played a pivotal role in shaping the brand\'s digital presence and visual identity. My responsibilities involved creating engaging designs for various marketing materials, including websites, social media platforms, brochures, and promotional content, ensuring brand consistency and appealing aesthetics.In addition to design, I spearheaded digital marketing strategies to promote PSG Institutions across online platforms. This included managing social media campaigns, optimizing content for SEO, running paid ads, and enhancing the overall digital footprint to attract students and stakeholders.Key Responsibilities:Designing creative content for websites, social media, and promotional materialsLeading digital marketing strategies, including social media management, SEO, and paid advertisingCollaborating with internal teams to develop visually appealing and cohesive marketing campaignsEnhancing brand visibility and engagement through online channelsMonitoring and analyzing campaign performance to improve digital outreachDriving online student engagement and admissions through targeted campaigns

Education

• Kovai Kalaimagal College of Arts and Science

  BCA, Computer Applications

  2001 — 2004

• Bharathiar University

  MCA, Computer Applications

  2006 — 2009

• Sri Narayana Matric. Higher Secondary School

  Higher Secondary School, HSC

  1988 — 2001

Skills

• Joomla
• Lead Generation
• Web Design
• Flash
• Telemarketing
• SEO
• Website Development
• Outsourcing
• Team Management
• Html
• Inbound Marketing
• Online Advertising
• Microsoft Office
• E-Learning
• Email Marketing