Ravi Jayagopal

About Ravi Jayagopal

Hands-On Growth Marketer | Built & Scaled Funnels Driving $100M+| Paid, SEO, Email, RevOps **Results-driven marketer with 15+ years in SaaS, B2B, B2C, and D2C. Builds full-funnel growth systems, driving acquisition, retention, and revenue through data-driven experimentation, automation, and optimization. Blends strategic insight with technical expertise for measurable impact.Marketing is my superpower: Product Marketing, Growth, GTM, PLG, Performance, Brand, Acquisition, Retention, Revenue, Lead/Demand Gen, ABM, Affiliates, Partnerships, Video, Podcasts, Lifecycle and more. Skilled in Storytelling, Product, and Tech Operations.Highlights • Scaled SaaS from $0 to $18M. • Grew 1M+ email list, 350K+ paying users. • Grew revenue 110% in first 60 days via data-driven email segmentation and direct response marketing. • Designed & launched GTM strategy, increasing app adoption 1,500%. • Managed up to $2M a year ad budgets with ROI focus.Focused on driving growth via the 3 core levers (increase customers, increase transactions, and increase average transaction value), Pirate Funnel optimization, CRO, leveraging cloud architecture, marketing & workflow automation, and AI for scalable execution.Content Creation & Digital Marketing Powerhouse: Published 9 books, created videos, 500+ audio assets (including podcasts), 100+ online courses, and over written pieces across blogs, social, and documentation. Deep expertise in cloud architecture, AI-driven Workflow- & Marketing automation, and scalable content systems, turning technology into measurable business impact.

Experience

1. Vice President, Product Marketing (B2b2c Saas)

   TOOTRiS

   Aug 2025 — Present · San Diego, CA, US

   Lead strategic go-to-market and product marketing for TOOTRiS, the nation\'s largest real-time Care platform, connecting licensed providers with hundreds of thousands of working families and the business community nationwide - enterprise, SMB, and government sectors.• Architect differentiated positioning and messaging that reframe Child Care as a business-critical benefit - elevating it alongside healthcare and retirement to boost workforce productivity and retention.• Lead end-to-end product, feature, and marketplace launches, aligning Product, Sales, and Marketing functions to deliver cohesive campaigns and enablement assets that accelerate pipeline and revenue growth.• Develop and optimize high-impact sales tools, competitive battlecards, and training programs that empower teams to improve close rates and shorten cycles across enterprise and SMB segments.• Drive targeted email marketing and lifecycle campaigns that increase platform adoption, boost parent enrollment, and expand provider engagement - improving activation and retention metrics across the funnel.• Lead market intelligence initiatives - including win/loss analysis, persona research, and competitive assessments - to sharpen strategies and guide product roadmap decisions.• Deliver measurable ROI by tracking and optimizing KPIs such as campaign performance, feature adoption, pipeline influence, and churn reduction - leveraging Salesforce, HubSpot, Domo, and more.• Shape TOOTRiS\'s category leadership and national impact, enabling landmark partnerships with unions, employers, and government agencies, and expanding care access to families in all 50 states.

Education

• PES College of Engineering - India

  Bachelor's degree, Computer Science

Skills

• Perl
• Facebook
• Software Project Management
• Mobile Applications
• Html
• Cms
• Social Media
• Social Media Marketing
• Cloud Computing
• Databases
• Wordpress
• Web Services
• Php
• Agile Methodologies
• Website Development
• Membership Building
• User Experience
• Software Development
• Sem
• Blogging
• Web Development
• SEO
• Javascript
• Mobile Devices
• Product Management
• Unix
• Saas
• Membership Development
• Mysql
• E-Commerce
• Web Analytics
• Web 2.0
• Membership Systems
• Architecture
• Start-Ups
• Jquery
• Web Applications
• Xml