Ravi Gupta
Senior Marketing Leader | Growth & Performance Strategist | Driving Media ROI & Brand Scale
- Role
- Associate Director at Interactive Avenues
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ravi Gupta
Seasoned marketing leader with 13 years of experience driving growth and brand impact across digital and offline channels. I specialize in building full-funnel media strategies that balance scale, efficiency, and measurable ROI across BFSI, e-commerce, gaming, and auto categories.I bring deep, hands-on expertise in media planning, buying, and performance optimization—translating consumer insights and data signals into scalable acquisition and growth engines. Having led high-impact campaigns for marquee brands, I’ve partnered closely with business, creative, and platform teams to unlock incremental value in competitive markets.Known for my strategic mindset, execution rigour, and strong industry network, I enjoy solving complex growth challenges and building future-ready marketing frameworks that align brand ambition with business outcomes.Always keen to connect with leaders looking to scale performance, sharpen media effectiveness, or reimagine growth in a digital-first world.
Experience
Associate Director
Jul 2023 — Present · Bengaluru, IN
Leading execution for integrated accounts: Amazon India, PhonePe, Zepto & IFB Appliances etc overseeing yearly budget of INR Cr• Full - funnel marketing and optimisation • Monitor brand health, strategy, analysis and produce post-evaluation documentation.• Execute major sales events and high-impact promotional activities (e.g, IPL, World Cup).• Spearheaded paid media campaigns resulting in a 20% increase in user acquisition for Amazon Prime Members.• Optimized biddable campaigns that led to a 25% reduction in CAC for quick comm brands.• Driving ROI-focused affiliate campaigns with significant client investments
Education
Apeejay School Of Management
PGDM
2011 — 2013
Air Force School
Business/Commerce
2008
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