Ravi Kumar Aaswani
Digital Marketing & Growth Strategist | Performance Marketing | Amazon, Flipkart, Walmart, Etsy & E-Commerce Marketing Specialist | Driving ROI for Brands
- Role
- Amazon Marketing Specialist at Acpl
- Location
- Agra, UP, IN
- LinkedIn followers
- 500 followers
About Ravi Kumar Aaswani
Hey, I’m Ravi, a strategic E-commerce Marketing professional passionate about driving…
Experience
Amazon Marketing Specialist
Feb 2022 — Present · Agra, IN
Conduct in-depth keyword analysis using tools like Helium 10, Brand Analytics and set bidding strategies for high-performing keywords. → Optimize titles, bullet points, descriptions, A+ content, and backend keywords for better organic ranking and conversions. → Drive organic visibility through keyword placement, competitor analysis, and content optimization. → Create, optimize, and scale Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to maximize ROI. & → Monitor campaign performance, reduce wasted ad spend, and consistently maintain low ACOS and high ROAS. & → Using Amazon Advertising Console, Brand Analytics, Business Reports, and Looker Studio to generate insights and share performance reports. & → Collaborate teams to align ad spend with stock availability and competitive pricing. & → Plan and execute Coupons, Lightning Deals, Prime Exclusive Discounts to boost conversions. → Run targeted PPC campaigns and keyword ranking strategies for successful product launches. → Track competitor pricing, keywords, and ad placements to stay ahead in the marketplace. & → Leverage automation, scripts, and AI-driven strategies to improve keyword harvesting, campaign optimization, and scaling efficiency.
Education
Uttar Pradesh State Board of High School and Intermediate Education (UPMSP)
12th, PCM
Uttar Pradesh State Board of High School and Intermediate Education (UPMSP)
10th, PCM
Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow
Bachelor of Technology - BTech, Computer Science
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