Ravi Shankar Yadav
Integrated Marketing for Edtech
- Role
- Integrated Marketing Head at Stanley College
- Location
- Thane, MH, IN
- LinkedIn followers
- 500 followers
About Ravi Shankar Yadav
Design Marketing Strategies and Plans, Brand and Communication Strategies, Business…
Experience
Integrated Marketing Head
Apr 2022 — Present · AU
Oversee the planning, development and execution of digital marketing efforts via web properties, search engine optimization (SEO), search engine marketing (SEM), social media, mobile and emerging online channels.Establish closed-loop analytics with demand generation, BDR/SDR/sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.Pipeline creation, demand waterfall optimization (e.g. new-to-file lead, MQL, SQL, Pipeline Opportunity, Closed Won) and associated efficiency metrics (cost-per acquisition).Forecast sales performance trends and act proactively to increase our market segment lead funnel management and reporting.Develop close collaboration with colleagues in our global systems and IT teams and support processes strengthening integration across our digital ecosystem. HubSpot instance and serve as the owner of all data cleanliness, system maintenance, and workflow optimization / improvements.Partner with Business Systems Manager to lead the design of top of funnel system rollout such as Self Sign-Up, Chat (through automated ChatBoat) and Aaccount Based Marketing.
Education
Indira Gandhi National Open University
MCA
2005 — 2006
Asian School of Cyber Laws
Digital Evidence Analyst
2014 — 2015
VPIC, kanpur
12th
1992 — 1998
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