Ravi Srivastava

About Ravi Srivastava

As a Sr. Investment Director at WPP, I have over 16 years of experience in creating and…

Experience

1. Sr Investment Director

   WPP

   Sep 2022 — Present · Mumbai, IN

   Develop comprehensive media buying strategies to optimize client budgets and maximize ROI.• Execute media plans across TV, Print, Radio, Digital, and Cinema platforms, aligning with target audience and campaign objectives. Client Handled: clients handled in WaveMaker GroupM: Paytm, Paytm First Games, Olx Autos, Hero, Jabong Mother dairy, Niva bupa, Britannia, Haier, Somany Tiles, Go Daddy, Extra Marks, etc.• Foster strong partnerships with key media vendors to negotiate favorable rates and placements.• Spearheaded digital marketing initiatives, driving brand awareness and lead generation through various online channels.• Conceptualized and executed successful marketing tie-ups, expanding the brand\'s reach and market share.• Monitored digital campaign performance, utilizing analytics to optimize strategies and enhance ROI.• Developed and maintained the corporate brand identity, ensuring consistent messaging and brand positioning.• Led cross-functional teams in organizing thematic and number-led corporate communications for internal and external stakeholders.• Orchestrated ATL & BTL events, from concept to execution, resulting in increased brand visibility and customer engagement.• Collaborated with sales and marketing teams to drive market expansion and achieve revenue targets.clients handled in WaveMaker GroupM: Aditya Birla Capital, Aditya Birla Health Insurance, Aditya Birla Mutual Fund, ABFRL: Pantaloons, Grasim, Linen Club, LIVA, Tasva, General Mills, Angel One, etc.

Education

• NIILM

  Master of Business Administration (M.B.A.), Marketing/ Media / Advertising & Public relation

  2004 — 2006

Skills

• Marketing
• Marketing Communications Planning
• Strategic Planning
• Competitive Analysis
• Budget Preparation/ Administration
• Market Analysis
• Advertising
• Team Management
• Media Buying & Planning
• Brand Development
• Strategic Management
• Strategy Planning
• Below the Line Advertising
• Market Research
• Competition Analysis
• Business Development
• Digital Marketing
• Crm
• Client Relationship Management
• Brand / Product Management
• Media Planning
• Brand Management
• Product Launch / Promotions
• Digital Strategy
• Product Marketing
• Corporate Communications