Ravi R.

About Ravi R.

I specialize in data-driven marketing, where strategy meets analytics to drive business growth. Currently, as a Product Marketer at BigBasket, I collaborate closely with the design, content and creative team to enhance customer engagement, optimize retention strategies, and clicks. With a strong foundation in marketing analytics, campaign optimization, and consumer insights, I have worked across e-commerce, technology, and logistics industries. Previously, as a Senior Marketing Analyst at Go Swirl Technology, I focused on lead generation, A/B testing, and performance tracking, transforming insights into actionable marketing strategies. Additionally, my experience as a Marketing Trainee at OM Logistics gave me exposure to customer segmentation, KPI tracking, and data-driven decision-making in supply chain marketing.Armed with an MBA in Business Analytics & Marketing, I bring a structured yet innovative approach to problem-solving. My expertise spans SQL, Python, Tableau, Power BI, and digital marketing tools, allowing me to bridge the gap between marketing intuition and data-backed decision-making. I thrive on understanding consumer behavior, optimizing marketing funnels, and driving strategic growth through analytics. Always exploring, always refining—because great marketing is a blend of insight, strategy, and execution. Let’s connect and exchange ideas on data-driven marketing and its impact across industries! Email- h••••••@gmail.com

Experience

1. Senior Marketing Executive

   Cleartrip Arabia

   Dec 2025 — Present · Bengaluru, IN

   Oversee and manage the websites for Cleartrip and Flyin across seven regions: UAE, Saudi Arabia, Oman, Bahrain, Kuwait, and Egypt- Lead coupon and promotional campaign management, ensuring timely execution and alignment with overall marketing strategy- Own regional content, offers, and user experience to drive engagement, conversion, and customer satisfaction- Drive retention marketing through email marketing and push notifications, with a strong focus on personalized campaigns using user behavior and lifecycle segmentation in CleverTap- Monitor website, coupon, and CRM campaign performance using Google Analytics; analyze funnels, conversion rates, and cohorts to continuously optimize ROI and repeat bookings- Collaborate with cross-functional teams including marketing, CX, and tech to ensure seamless execution of digital and lifecycle initiatives.

Education

• Techno India College Of Technology

  BCA, Computer Application

• INDUS BUSINESS ACADEMY - IBA, BANGALORE

  PGDM, Business Analytics & Marketing