Ravi Ranjan
Area Sales Manager | FMCG Sales Leader | Channel & Distribution Management | Market Expansion | Product Launch | Team Leadership | Customer Relationship Management | Actively Seeking Senior Roles in Bihar
- Role
- Area Sales Manager at ZOFF
- Location
- Patna, BR, IN
- LinkedIn followers
- 500 followers
About Ravi Ranjan
With 15+ years of rich experience in FMCG Sales in Divisions like Rice, Spices, Snacks…
Experience
Area Sales Manager
May 2025 — Present · Bihar, IN
Driving Sales & Market Growth – Achieving monthly revenue targets by ensuring product availability, visibility, and penetration across GT, e-commerce, and exploring HORECA; driving both primary (company to distributor) and secondary (distributor to retailer) sales while expanding market reach. Channel & Distribution Management – Appointing, managing, and supporting distributors and super stockists; monitoring ROI, claims, and inventory; resolving trade issues and conflicts while expanding distribution network in potential markets. Team Leadership & Performance – Recruiting, training, and leading a 16-member sales team of ASEs, SOs, and SEs; setting sales targets, reviewing performance, and conducting regular market visits for coaching, motivation, and building a high- performing team. Market Execution & Brand Building – Executing merchandising, planogram adherence, and promotional activities; negotiating visibility and shelf space; monitoring competition pricing, schemes, and launches; collaborating with marketing and trade marketing to roll out campaigns and participate in trade shows/events. Planning, Reporting & Compliance – Preparing forecasts, journey cycles, and sales analysis (volume, value, outlet coverage, productivity); ensuring efficient supply chain planning; submitting sales reports, competitor insights, and market intelligence while adhering to company policies and ethical practices.
Education
Pune University
Master of Business Administration - MBA, Marketing
IHM Guwahati
B.Sc in Hospitality & Hotel Administration, Food and Beverage Services
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