Ravi Mirchandani

Chief Category Manager @Reliance Retail

Mumbai, IN

Chief Category ManagerReliance Retail (Value Format) – Navi Mumbai2025 – PresentDeveloped and executed strategic plans to expand category footprint, driving category share from 5% to 15% and perfume category from 6% to 20% in just one year. Conducted detailed market and competitor analysis to identify opportunities and consumer trends, resulting in data-led decisions and improved assortment relevance. Partnered with cross-functional teams across sales, marketing, and supply chain to enhance category performance and drive execution. Managed product mix, pricing, promotions, and stock levels, leading to a 4% YoY improvement in category margins. Spearheaded vendor negotiations, strengthening supplier relationships and improving product availability. Established KPIs and dashboards to track performance and initiated timely interventions to close performance gaps.Chief Category ManagerReliance Retail (Metro – General Merchandise) – Navi Mumbai2023 – 2024Led assortment planning and store-level strategy for 200 new launches across India in 3 months. Delivered a 12% uplift in category sales through refined shelf planning and a 15% increase in battery sales. Negotiated institutional deals that contributed to 2% total sales growth.Chief Category ManagerReliance Retail (JioMart – Hair Care) – Navi Mumbai2019 – 2023Used Nielsen data to enhance promotion strategy, improving margins by 10% and campaign impact by 25%. Launched 4 new products, achieving 5% market share within the first quarter. Delivered steady 0.4% MoM growth with full P&L ownership.Senior Category ManagerReliance Retail (JioMart – Beauty & Hygiene) – Navi Mumbai2018 – 2019Managed Beauty & Hygiene (excl. Soaps), Wellness, and Mom & Baby categories. Finalized TOTs with key brands, developed pricing strategy, and authored SOPs for onboarding. Drove profitability and strategic growth with end-to-end ownership

St Johns

Bachelor’s Degree