Ravi Bhola

About Ravi Bhola

I am a Supply Chain and Commercial Strategy Leader with deep experience across e-commerce logistics, courier partnerships, and pricing architecture. My work focuses on building scalable supply models, strengthening 3PL ecosystems, and enhancing overall delivery experience through structured and data-led decision making.At Shiprocket, I lead supply design, courier strategy, and commercial frameworks—working closely with Product, Tech, Sales, and Operations to solve complex logistics challenges. I enjoy building long-term partnerships with courier networks, designing efficient pricing structures, and creating capabilities that support a diverse range of shipping categories.Across my career, I’ve managed operations, commercial alignment, SLA governance, and capability expansion across multiple high-growth logistics environments. I bring a blend of strategic thinking and operational depth, with a strong focus on problem-solving, simplification, and execution.I am passionate about shaping the future of e-commerce logistics through better systems, stronger supply ecosystems, and sustainable commercial models.

Experience

1. Associate Director Supply Design & Courier Strategy

   Shiprocket

   Nov 2023 — Present · Gurugram, IN

   Role Overview:Leading national supply design, courier strategy, and commercial architecture for the platform. Partnering with cross-functional teams to build scalable supply capabilities and enhance the overall delivery experience for sellers and end customers.Key Responsibilities- Develop courier strategy and pricing architecture aligned with platform growth and customer expectations- Build and strengthen 3PL partnerships, ensuring capability expansion across core and emerging logistics categories- Lead supply construct design, including new commercial models and courier alignments- Partner with Product and Tech teams to evolve allocation logic, routing efficiency, and supply performance- Work collaboratively with Sales and Operations to ensure seamless launch and scale of supply initiatives.Key Contributions- Strengthened courier ecosystem with improved supply breadth- Expanded capabilities across various shipping categories including Surface, express, SDD/NDD, and specialized use cases- Supported platform initiatives by improving commercial frameworks and partner engagement.

Education

• St. Margaret Sr. Sec. School

  Bachelor of Commerce (BCom)

Skills

• Post-Sales
• Vendor Management
• Competitive Analysis
• Vendor Relationships
• Operations Management
• Complaint Management
• Customer Relationship Management (Crm)
• Business Development
• Management
• Crm
• Logistics
• E-Commerce
• Order Processing
• Team Management
• Supply Chain Management
• Inventory Management