Raven Brookes
Strategic Communicator & Multi-Channel Storyteller: simplifying the complex and driving impact across global brands. Senior Associate at Cognizant NYC.
- Role
- Senior Associate at Cognizant
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Raven Brookes
A cross-functional strategic communicator with over a decade of senior level experience delivering high-impact creative and strategic comms for global brands, including Google, UNESCO, Bacardi, Ford, IBM and Bosch.I led concept development and messaging across full-spectrum multi-million dollar communications projects — from UX copy and email marketing to video scripting, brand storytelling and even conversational design for AI interfaces. I have collaborated extensively with international delivery teams (UK, EU, US) and managed both internal and external creative teams of up to a dozen. My work has supported digital transformation and immersive brand narratives, with 50% reduction in production cycle times. I led copy and strategy teams at HH Global and DRPG, mentored writers and helped win industry recognition for creative, content and strategy. I am multi-tooled and future-proofed, with experience in AEM, Figma, WordPress, DialogFlow and generative tools like ChatGPT, and a positive and efficient approach to using AI to aid productivity, without any reduction in human creativity.Here are a few of my greatest hits- Boosted email open rates by over 60% after deploying segmented campaigns for Bacardi Group - Increased click-through rates on paid/social ads by 25% through revised creative and messaging for Vue Cinema- Shortened onboarding completion time by 40% after redesigning UX copy and flows for consumer apps for Ryan Air- Improved time of page of BT business site 28% following full website rebuild- Line managed a team of four content creators, reduced content production cycle time by 50% by introducing templated briefs and centralized governance - Scaled external writing team output 3–5x while maintaining <5% revision rate through stricter TOV guidelines and QA- Drove a 35% uplift in brand awareness (survey-based) after rolling out immersive narrative video content for ContinentalI hold a fresh Master’s in Corporate Communication (4.0 GPA, Summa Cum Laude) from Baruch College, with an award for excellence in communication studies
Experience
Senior Associate
Mar 2026 — Present · Manhattan, NY, US
Senior strategic communications and content specialist
Education
University of Worcester
Bachelor of Arts (B.A.), Linguistics
2009 — 2012
Baruch College
Master of Arts - MA, Business/Corporate Communications
Skills
- Dissertation Editing
- Text Editing
- Short Stories
- Music Review
- Audio Typing
- Historical Linguistics
- Bid Writing
- Literature
- Professional Writing
- Online Research
- Coordinating Events
- Essayist
- News Writing
- Magazine Articles
- Corpus Linguistics
- Fiction
- Wordsmithing
- Transcription
- Underwriting
- Qualitative Research
- Critical Thinking
- Literary Theory
- Fashion Writing
- Critical Reading
- Copy Editing
- Social Media Communications
- Report Writing
- Magazines
- Copywriting
- Proposal Writing
- Literature Reviews
- Writing
- Interview Skills
- Feature Articles
- Press Releases
- Digital Media
- Applied Linguistics
- Web Content
- Social Media
- Creative Media
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