Raven Beria

About Raven Beria

Full-funnel growth operator with experience taking brands from early-stage to category leaders, owning creative, media buying, and CRO from strategy through hands-on execution.Over the past 5 years, I’ve managed 7-figure/month paid media budgets, built creative engines, launched new channels from scratch, and coached teams to become SMEs across acquisition disciplines. From creative strategy to media buying to CRO, I’ve kept one foot in the boardroom and the other in Ads Manager, leading executional transformations: overhauling ad accounts, implementing advanced attribution, and rebuilding high-converting funnels to improve efficiency and scale.I love bridging strategic vision with keyboard-level execution, and building the teams who can scale it even further.

Experience

1. Senior Director of Marketing

   First Day

   Jun 2024 — Present

   7-figure/month budget management: Paid social and search for multiple consecutive years; implemented advanced attribution and incrementality testing to scale profitably• Full-funnel growth ownership: Creative, media buying, and CRO from strategy to hands-on execution, optimizing for ncROAS and CAC• Rigorous media buying workflows: Integrated in-platform and multi-touch attribution (MTA) data to manage 5–6 figure daily budgets against precise growth and efficiency targets• High-volume creative engine: Executed direct testing using performance data (CAC, ROAS, CPM, CPC), engagement metrics (Hook, Retention), and qualitative insights from years of direct response copywriting, leveraging timeless psychology, heuristics, and unique mechanisms• Evergreen funnel builds: Personally built top-performing landing pages & funnels (copy + design) that have driven profitable new customer acquisition for multiple consecutive years• Channel expansion & optimization: Overhauled Amazon for direct-response performance and stood up new channels including TikTok Shop, Affiliate, Email, and SMS (now team-managed)• Team development: Mentored cross-functional teams, developing SMEs in creative strategy, media buying, and CRO to sustain growth• AI-driven efficiency: Developed custom GPT workflows and coached team members on prompting and iterative feedback to produce high-fidelity, ready-to-launch marketing assets (scripts, briefs, creative concepts, custom code), driving both performance gains and operational efficiency

Education

• University of Hawaii at Manoa

  Bachelor of Business Administration - BBA, Finance, General

  2017 — 2019

• Leeward Community College

  Associate's degree, Liberal Arts

  2011 — 2014