Raven Wheatley-Hawkins
Head of Data and Marketing Campaigns @The Marketing Pod
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WORK HISTORY
Head of Data and Marketing Campaigns @The Marketing Pod
Birmingham, GB
As the Head of Data & Marketing Campaigns, I lead as a hands-on expert, playing a crucial role in driving our growth and success. I oversee both our creative marketing campaigns and our data-driven CRM strategies, ensuring our clients receive comprehensive and effective solutions.
EDUCATION
University of the West of England
Bachelor's degree, Psychology
University of the West of England
Master's degree, Psychology
New College Swindon
A-level, English Language and Literature
New College Swindon
A-level, Psycholog
St. John's School Marlborough
GCSE, Maths, English Language, English Literature, Maths, Biology, Chemistry, Physics, Graphics, Religion
New College Swindon
A-level, Economics
New College Swindon
AS-level, Business studies
ABOUT RAVEN WHEATLEY-HAWKINS
As Head of Data & Marketing Campaigns at The Marketing Pod, I thrive at the intersection of creativity, data, and AI. I lead our marketing and CRM strategies with a hands-on approach, making sure every campaign we deliver is engaging, measurable, and powered by the latest innovations in AI.With a background in psychology, I’ve always had a curiosity for data—asking the right questions and using insights (now supercharged by AI) to shape smarter, more effective campaigns. Whether it’s social listening, analytics, CRM optimisation, or AI-driven content strategies, I love turning complex data into actionable strategies that drive growth and business transformation.I’m equally passionate about people—building strong client relationships and mentoring my team to grow their own expertise. Staying on top of AI, MarTech, and industry trends keeps me excited about what’s next in digital marketing.
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