Raven Douglas
Senior Content Designer & UX Writing leader driving scalable, data-driven and inclusive content for business goals
- Role
- Head of Ux Writing & Conversion Copywriting at Udemy
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Raven Douglas
I\'m a content designer and conversion strategist with over 13 years of experience shaping…
Experience
Head of Ux Writing & Conversion Copywriting
Jun 2012 — Present
Founder & principal UX content consultant partnering with 400+ clients to build scalable content frameworks, voice guides, and growth strategies, yielding +17% avg. conversion and +32% click-through lift- Create reusable content pattern libraries & playbooks adopted across multiple product teams- Guide organizations in embedding accessibility, UX writing, and testing into their design process to mature content design practice. Executing a variety of deliverables, including, but not limited to:AI Prompt engineeringBannersCommercial scriptsContent strategy and trainingContent guidelines and standardsCustomer journey and experienceEmail sequencesEnd-to-end flowsError messagesFacebook adsIn-app educationLanding pagesMicrocopyOnboarding flowsPayment flowsPermission dialogsProduct launchesSales pagesWebsites
Education
Tougaloo College
Bachelor of Arts - BA
2009 — 2013
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