Raven C.

About Raven C.

I’m a communications professional with a passion for crafting messages that resonate, inspire and drive action. With a strong foundation in communication strategy and a deep appreciation for the power of storytelling, I help connect others in meaningful and impactful ways.From developing internal communication plans to launching function and division-wide initiatives, I specialize in creating clear, engaging and purpose-driven content that strengthens culture and builds trust. Whether it’s a leadership message, a change management project or an employee story, I bring empathy, creativity and strategic thinking to every project.StrengthsFinder: Harmony | Empathy | Activator | Intellection | Futuristic

Experience

1. Communications Specialist

   Caterpillar Inc.

   May 2021 — Present · Chicago, IL, US

   Led the successful transition of HR’s intranet platform as site owner and launch leader, applying strong change management skills and a forward-thinking approach to digital employee engagement.Developed internal and external communications for CHRO-level stakeholders, demonstrating executive presence and strategic influence in high-visibility presentations and initiatives.Editor of HR newsletters distributed to employees, consistently achieving a 70% readership rate through compelling, high-impact storytelling that enhances transparency and engagement.Designed and implemented internal communication strategies aligned with business objectives, improving employee awareness and understanding of HR initiatives and enterprise priorities.Collaborated with 14 Employee Resource Groups (ERGs) to develop and manage communications for key cultural and commemorative events, reinforcing a company-wide culture of belonging.Key contributor to quarterly HR Town Hall meetings, overseeing employee surveys, attendance tracking and feedback analysis to drive continuous improvement and employee-centric programming.Led the HR Division’s United Way communication campaign since 2021, including the 2024 initiative that raised $60,762 through strategic messaging and targeted employee engagement efforts.Led a strategic marketing initiative focused on external platform optimization, using data analytics to identify engagement gaps and recommend content improvements, resulting in refreshed messaging and increased audience interaction.Serve as Communications Chair for the Caterpillar African American Network (CAAN), leading storytelling and advocacy efforts that elevate awareness, foster community, and drive ERG engagement across the enterprise.

Education

• Black Hawk College

  Associate of Arts - AA, Communication, General

  2015 — 2018

• Western Illinois University

  Bachelor of Arts - BA, Communication and Marketing

  2018 — 2020