Raveena Jilla
Senior Executive Digital Experience at Forbes Advisor | Conversion Rate Optimization (CRO) | A/B testing | Search Engine Optimization (SEO) | SEM | CMS Specialist (WordPress, AEM) | Digital Strategy & UX
- Role
- Senior Executive - Digital Experience at Forbes Advisor
- Location
- Thane, MH, IN
- LinkedIn followers
- 500 followers
Experience
Senior Executive - Digital Experience
Sep 2023 — Present
Designed, executed, and analyzed A/B and multivariate tests to optimize user journeys, improve conversion funnels, and increase engagement across digital platforms- Conducted user research studies (UXR) and behavioral analysis using MS Clarity, D-Scout, and Google Analytics to identify friction points and inform UX/UI improvements- Leveraged SQL and BigQuery to extract, analyze, and interpret large datasets, providing actionable insights that guided digital strategy and CRO initiatives- Collaborated with cross-functional teams including product, design, SEO, and content to implement data-driven solutions that enhanced overall customer experience- Managed and optimized CMS platforms (WordPress, AEM) ensuring seamless content delivery, performance tracking, and alignment with SEO/SEM best practices.
Education
BNBandodkar College of Science Chendani Bunder Road Thane 400 601
Bachelor of Science - BSc
2017 — 2020
BNBandodkar College of Science Chendani Bunder Road Thane 400 601
Master of Science - MS
2021 — 2023
University of Mumbai
Masters of science
2021 — 2023
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