Raustin Vahidi
Manager - Product Marketing & Strategy @MLSE (Maple Leaf Sports & Entertainment Partnership)
Signup · Get unlimited contacts
WORK HISTORY
Manager - Product Marketing & Strategy @MLSE (Maple Leaf Sports & Entertainment Partnership)
Toronto, ON, CA
Lead product marketing and strategy across the membership and ticketing business, driving commercial outcomes, customer lifecycle programs, and go-to-market execution that support $500M in annual revenue across 6 operating units.Led Membership Central platform rebuild — identified broken infrastructure on day one, partnered with engineering to architect solution across multi-vendor tech stack, drove product through full development lifecycle to deployment achieving 96% adoption over 12 months with 800K impressions through phased rollout.Built customer insights program informing product roadmap and strategy — developed 6-archetype persona framework and 4-pillar positioning framework from customer data, driving feature prioritization, product decisions, and personalized engagement across the business.Lead product roadmap sessions across 6 product lines, evaluating technology solutions to sales and service challenges — drive feature prioritization informed by customer data, manage conflicting stakeholder priorities across Product, Sales, Partnerships, and Marketing.Built and manage competitive enablement program for 380+ broker partner accounts across $15M retention revenue — developed battle cards, sales playbooks, demo scripts, and value propositions driving 90% retention rate.Launched push notification platform from 0→85% penetration through segmentation architecture and targeted campaigns. Drove $500K incremental revenue in 6 months through 6,800+ targeted campaigns with A/B testing.Built Salesforce dashboards used daily by Sales and Service leadership. Currently leading cloud migration initiative (evaluating AWS, SharePoint) and building agentic AI tools for sales operations.Partner cross-functionally with Product, Engineering, Sales, and Partnerships — manage escalations, drive alignment, and present strategy and performance to VP/SVP stakeholders.
EDUCATION
York University
Bachelor of Arts - BA, Political Science and Government
ABOUT RAUSTIN VAHIDI
I build products, programs, and go-to-market strategy from scratch. At MLSE, I lead business operations and product strategy across the membership and ticketing business, building the enablement, measurement, and cross-functional programs that support $500M in annual revenue across 6 operating units.I sit at the intersection of product, sales, and customer experience — translating customer feedback into product requirements, building sales programs and competitive enablement, and partnering with product and engineering to ship solutions that work. Platforms at 96% adoption, engagement programs from 0→85% penetration,$500K incremental revenue through experimentation, and 90% retention across 380+ partner accounts.Before MLSE, I co-founded and scaled a services business to 25+ employees. Before that, financial services at TD, Scotiabank, and CIBC — sitting across from households navigating complex products. I understand customer behavior from real conversations, not research decks.Currently leading cloud migration initiatives and building AI tools for sales operations while managing cross-functional programs across Product, Sales, Partnerships, and Engineering.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.