Raunaq Minhas

About Raunaq Minhas

Avalara\'s UX research team leverages my expertise in usability, AI, and qualitative methods to deliver actionable insights that shape user-centric products. With over a decade of experience, I focus on aligning research outputs with business objectives to enhance product strategies and design. My role involves collaborating with cross-functional teams to establish robust UX and research frameworks, ensuring data-driven decision-making. Prior to Avalara, I contributed to the research functions at Wingify and Microsoft, where I conducted in-depth studies on user behavior and usability for diverse platforms. My approach integrates mixed methods to uncover trends and inform strategies, driving impactful results. Passionate about creating seamless user experiences, I am committed to empowering teams with insights that foster innovation and growth.

Experience

1. Senior Ux Researcher

   Avalara

   Dec 2024 — Present

Education

• Heriot-Watt University

  Master of Business Administration (M.B.A.), Marketing

  2012 — 2014

• Edinburgh Business School, Heriot-Watt University

  Business Administration and Management, General

• J.D. Birla Institute of Management.

  BBA, Business Administration

  2008 — 2011

Skills

• Public Relations
• Internal Communications
• Business Strategy
• Marketing Strategy
• Customer Relationship Management
• External Relations
• Competitive Analysis
• Powerpoint
• Microsoft Excel
• Strategic Communications
• Management
• Negotiation
• Ms Excel
• Media Analyst
• Team Management
• Market Research
• Social Media
• Primary Research
• Personnel Relations
• Quantitative Research
• Corporate Communications
• Public Speaking
• Business Development
• Event Management
• Crm
• Consumer Insight
• Meltwater
• Spss
• Strategy
• Blogging
• Strategic Planning
• Ms Powerpoint
• Cisionpoint
• Marketing
• English
• Business Communication