Raunaq Kapoor
Content Writer @Cybage Software
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WORK HISTORY
Content Writer @Cybage Software
Pune, IN
Actively shaping storytelling-driven content frameworks in my current role to connect brands with audiences meaningfully: Crafting high-conversion content strategies for global brands across ecommerce, IT, cybersecurity, and retail to elevate digital presence and audience engagement. Developing UX-first copy journeys to streamline onboarding and enhance user interactions across web and app platforms. Delivering results-driven content from landing pages and scripts to whitepapers and chatbot flows to drive discovery and action. Building SEO playbooks using keyword intelligence and metadata tuning to boost search visibility and content traction. Revamping brand storytelling to spark deeper audience connection and improve organic campaign performance. Aligning product narratives with market insights to position offerings more competitively and drive stakeholder buy-in. Collaborating with cross-functional teams to maintain content consistency across touchpoints, campaigns, and lifecycles. Leading content audits to identify performance gaps and unlock new opportunities for engagement and optimization.
EDUCATION
Symbiosis College of Arts & Commerce
Bachelor of Arts, PSYCHOLOGY
St Joseph's University
Master of Arts (MA), Journalism, Public Relations, Media Research
SYMBIOSIS INTERNATIONAL UNIVERSITY
Diploma, Liberal Arts and Sciences/Liberal Studies
ABOUT RAUNAQ KAPOOR
Close to eight years ago, I discovered something most marketers never figure out: choosing between creativity that catches the eyes of fellow marketers and performance that catches the eyes of TGs that scales businesses. While this boils down to a turnaround time-centric decision for most, I choose both intuitively. Every brand has a story worth telling, every audience has problems worth solving, and I believe every piece of my content has the potential to bridge that gap beautifully when I navigate business complexities to find a human connection that just clicks. My content strategies don\'t just catch the creative eye; they deliver measurable business impact.My approach is built on a simple philosophy: understand deeply, create strategically, measure relentlessly. Whether I\'m developing content blueprints for Fortune 500 clients or training teams to deliver consistent brand voice, I focus on building systems that scale and perform. Currently leading content strategy and internal communication at Cybage Software for 10+ global clients, from IT services to e-commerce platforms and; everything in between. The question I\'m always asking: how do we make marketing communications so strategically robust and creatively compelling that success becomes inevitable rather than accidental? I\'m particularly excited about how AI tools are democratizing high-quality content creation while amplifying human creativity and strategic insight. Whether you\'re in tech, retail, services, or something completely different, I\'d love to discuss how strategic marketing communications can transform your brand story.
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