Raunak Jain
Business Analyst | Digital Experience | Welingkar Institute of Management - Marketing 2020-22
- Role
- Sales Enablement - Content Manager at Cognizant
- Location
- Pune District, MH, IN
- LinkedIn followers
- 500 followers
About Raunak Jain
As a business analyst, I focus on supporting business goals through technical and…
Experience
Sales Enablement - Content Manager
Aug 2023 — Present · Austin, TX, US
Successfully managed the migration of over 500 landing pages from Seismic to Lumapps, ensuring data integrity and minimal disruption- Collaborated with Go-to-Market (GTM) and Product teams to gather requirements and develop high-impact landing pages that supported strategic initiatives- Partnered with Design and Platform teams to create and optimize web pages, ensuring seamless execution of content strategies and adherence to publication schedules- Defined and implemented content logic and publishing workflows, meticulously QA\'ing final outputs to ensure accuracy and quality- Collaborated with analytics consultants to optimize tagging strategies and enhance content engagement tracking, providing actionable insights- Implemented metadata and taxonomy strategies to significantly enhance content discoverability and optimize user experience (UX)- Continuously monitored web analytics and key performance metrics to identify optimization opportunities and drive ongoing content performance improvements- Led the initiative to develop a chatbot solution, aimed at reducing inbound support ticket volume and improving customer self-service.
Education
Welingkar Institute of Management
Master of Business Administration - MBA, Retail Management
2020 — 2022
Garden City University
Bachelor of Science - BS, Biotechnology, Biochemistry and Genetics.
2015 — 2018
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