Rahul Verma

About Rahul Verma

With over 25+ years of experience in software engineering and product management, I’ve had the privilege of building and scaling some of the most complex and impactful platforms in the advertising and machine learning ecosystem.I began my career as an engineer, drawn to solving hard technical problems and building infrastructure that drives real business outcomes. That foundation has stayed with me as I transitioned into product leadership roles — combining deep technical understanding with a passion for customer-centric innovation.I’ve worked across both large tech companies and high-growth startups: At Microsoft Azure, I helped shape core infrastructure for the cloud compute platform. At Facebook (Meta), I led Ads ML Infrastructure and Product Platform teams, managing everything from training data pipelines to API ecosystems and privacy programs (like Clear History). At Lyft, I focused on ML and developer infrastructure, building scalable systems for internal productivity and model delivery. At Coupang, I led product for performance advertising and launched its offsite ads product — a 0→1 initiative — during a period that culminated in a successful IPO. At Moloco, I led global teams across ML, Privacy, and Ads Infrastructure, helping advertisers navigate the privacy-first era with SKAN, Android Privacy Sandbox, and advanced performance bidding (tROAS, tCPA). Currently, as Senior Director of Product Management at StackAdapt, I head our mobile app advertising business — building ML-powered solutions for CPI, CPA, and ROAS goals, while enabling mobile-first advertisers to grow across Android and iOS.I’ve helped two companies through successful IPOs (Lyft, Coupang), built multiple 0→1 products, and collaborated with CTOs, CROs, and board members to define long-term strategy in the AI-first era of adtech. I\'m actively involved in mentoring PMs, advising startups, and driving cross-functional execution across engineering, data science, analytics, GTM, and design.What drives me is the intersection of technical depth and business impact — solving challenging problems, unlocking new revenue streams, and delivering measurable value for customers.

Experience

1. Senior Director of Product Management - Head of Mobile App Ua

   StackAdapt

   Apr 2024 — Present · Seattle, WA, US

   StackAdapt is a global martech company founded in 2014 and is recognized as a leader in programmatic advertising. With over employees across North America, EMEA, and APAC, StackAdapt empowers advertisers with a full-funnel performance platform across CTV, Display, Video, Native, Audio, and Digital Out-of-Home (DOOH). Headquartered in Toronto, Canada, StackAdapt has a strong presence throughout North America and is trusted by thousands of brands and agencies worldwide.As Senior Director of Product Management, I lead the company’s mobile app install advertising strategy and execution, a critical growth initiative for StackAdapt. My charter is to build and scale a competitive mobile app user acquisition (UA) business that serves both gaming and non-gaming advertisers across iOS and Android.* Drive Product Vision & Strategy: Leading end-to-end product development for StackAdapt’s mobile app channel, covering Cost-Per-Install (CPI), Cost-Per-Action (CPA), and Return-on-Ad-Spend (ROAS) goals.* Lead Cross-Functional Execution: Managing a cross-functional team spanning product managers, engineers, data scientists, data engineers, analysts, and product designers to bring industry-leading solutions to market.* Partner with GTM & Revenue Teams: Closely collaborating with sales, revenue strategy, client services, and solutions engineering teams to align product capabilities with customer needs and growth targets.* Innovate with Machine Learning: Building ML-driven optimization systems unmatched in the industry - helping advertisers reach high-value users at the right moment across both iOS and Android platforms.* Enable Full-Funnel Advertisers: Supporting mobile-first brands looking to drive app installs, downstream actions, and in-app revenue through flexible and scalable performance advertising solutions.

Education

• Sun Solaris Certification

  Solaris Certified Systems and Network Administrator

• Sharp Computer Education

  Post Graduate, Computer and Information Sciences

• Cisco Networking Academy

  Cisco Certified Network Engineering, Computer Systems Networking and Telecommunications

• Java Certification

  Sun Certified Java Programmer

• Rajasthan Technical University

  Computer Science & Engineering, Computer Science

• Birla Institute of Technology and Science, Pilani

  Master's degree, Computer Science

• Microsoft Certified Solutions Developer (MCSD)

  Visual Basic, SQL Server, Visual C++

• Microsoft Certified Systems Engineer (MCSE)

  Windows Server Enterprise

Skills

• Mobile Applications
• Wmi
• Data Center
• Virtualization
• Technical Architecture
• Distributed Systems
• Windows Server 2008
• System Architecture
• IT Operations
• Saas
• Powershell
• Paas
• Microsoft Technologies
• Architecture
• Software as a Service (Saas)
• Disaster Recovery
• Iis
• Agile Methodologies
• Managed Services
• Integration
• Scalability
• Software Engineering
• Soa
• Architectures
• Web Applications
• Agile Project Management
• Server Architecture
• Scripting
• Iaas
• Solution Architecture
• Cloud Computing
• Web Services
• Technical Leadership
• Software Development
• Service-Oriented Architecture (Soa)
• Amazon Web Services (Aws)
• Software Project Management
• System Deployment
• Windows Azure
• Windows Server