Raul Fernandez

About Raul Fernandez

I help organizations solve complex problems, unlock hidden value, and build long-term success.Over the last 30+ years, I’ve led turnarounds, innovation initiatives, market expansion, and strategic realignments across global food and agribusiness companies, including Chiquita Brands and Quaker Oats. My strength lies in translating complexity into clear, executable strategies and building highly effective, committed teams around them.I’m the Founder of Breakthrough Solutions, where I advise agribusiness leaders on improving profitability while aligning growth with purpose. I’m also the Founder of AgroPrime Produce, built on a simple conviction: quality wins—every time. At AgroPrime, we help growers consistently deliver top-tier produce and connect that excellence with leading retailers through our reputation, reliability, and trusted network—supported by deep, end-to-end supply-chain business and technology expertise.Beyond performance, I’m deeply committed to social impact. I co-founded Thx! – The Human Face of Sustainability, a program that elevates farmworker dignity while strengthening brand performance at leading retailers such as Walmart, Sam’s Club, and Costco. I’ve also served as a consultant and board member to Camposol, helping shape initiatives like Berry That Cares and From Farm to Family.I’m named on 14 patents related to fresh-food preservation, packaging, and handling, hold degrees in Mechanical Engineering and Industrial Safety & Health, and have advanced training in strategy, change management, and business leadership.If you’re building for the long run—and want results that truly make a difference—let’s connect. r••••••••@breakthroughsolutionsllc.com

Experience

1. Co-founder and Chief Imagination Officer

   Thx Dreams

   Jul 2018 — Present · Weston, FL, US

   Thx! is our brand of social impact fruits and vegetables. We want to be the TOMS of produce! A brand that stands for great products, from socially responsible sources, and that connects consumers with farm workers\' dreams. We make those dreams, like fixing their house, building a bathroom, connecting to electricity or sewer, etc. come true. Our label has a picture of the person a shopper\'s purchase is benefitting and a QR code that connects to a video where the worker talks about her or his dream. This allows the shopper to build a very personal relationship with the farm worker and with the retailer selling the product. Now shoppers can learn about where and from who their product is coming from and also where their money is going to.

Education

• University of Buenos Aires

  Master, BS Naval and Mechanical Engieenring, Masters Industrial Health and Safety

  1969 — 1982

• Nova Southeastern University

  Executive Business Management Program, Business Administration and Management, General

  1997 — 1997

Skills

• Business Process Re-Engineering
• Operations Management
• Project Management
• Product Development
• Business Development
• Product Innovation
• Technology Management
• Strategic Planning
• Intellectual Property
• Supply Chain
• Consumer Products
• New Business Development
• Logistics
• Team Leadership
• Project Planning
• Strategy
• Negotiation
• Marketing
• Business Strategy
• Integrated Marketing
• Management
• Business Planning
• Strategic Partnerships
• Leadership
• Cross-Functional Team Leadership
• Crm
• Management Consulting
• Manufacturing
• Product Management
• Change Management
• Organizational Development
• Budgets
• Retail
• International Business
• Pricing
• Start-Ups
• Supply Chain Management
• P&L Management
• International Sales
• Fmcg