Raul Guerrero
Artist Brand & Insights Strategist @Universal Music Group
Signup · Get unlimited contacts
WORK HISTORY
Artist Brand & Insights Strategist @Universal Music Group
Miami, TX, US
EDUCATION
Loyola Marymount University
Bachelor’s Degree
University of California, Berkeley, Haas School of Business
Professional Sequence in Marketing Metrics and ROI
IE Business School
Master's degree
Stuart Hall High School
High School
ABOUT RAUL GUERRERO
Music Insights Professional with 9 years of work experience. Active Web3 participant. Music Research DAO contributor. Highly adept in quantitative and qualitative research, synthesizing large datasets to extract actionable insights to drive business strategy, in addition to working cross-functionally to enhance business development. Well-versed in designing and conducting the following on-site and remote research methods: surveys, A/B testing, focus groups, in-depth interviews, card-sorting, observational fieldwork, ethnography, card-sorting, collaborative design, eye-tracking, and social media listening. Background in photography and editorial writing applied to produce impactful storytelling to influence internal and external stakeholders. Extremely curious individual with a passion for learning.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.