Raul Rossel
Account Executive | SaaS, Fintech & Workflow Automation | Building Pipeline via Data-Driven & Partner-Led GTM
- Role
- Account Executive at TriNet
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Raul Rossel
I’m an Account Executive with 6+ years of experience selling SaaS and fintech solutions into SMB and mid-market companies, primarily within high-growth technology environments. My career has evolved from transactional sales into building and scaling full-cycle go-to-market motions — combining outbound prospecting, partner ecosystems, and data-driven execution. At TriNet, I built a repeatable outbound and partner-led pipeline engine that generated $600K+ in new pipeline within 6 months, while also leading SDR execution to improve meeting-to-SQL conversion from 22% to 33%. Previously at DocuSign and Better.com, I managed large account portfolios and consistently exceeded quota while selling into complex financial and technology buyers — focusing on workflow optimization, integrations, and operational efficiency. I’m particularly interested in working with companies building modern data, workflow, and AI-driven platforms, where sales requires both strong business acumen and technical curiosity.
Experience
Account Executive
Aug 2024 — Present · San Francisco, CA, US
Built and scaled an outbound and partner-led GTM motion generating $600K+ in pipeline within 6 months- Developed and activated 8 ecosystem partnerships (VCs, CFOs, law/accounting firms), driving 35% of total pipeline- Led SDR execution across 3 reps, improving meeting → SQL conversion from 22% to 33%- Designed high-precision prospecting strategy targeting technology companies FTE)- Ran full-cycle sales using MEDDICC, closing deals in the $20k-$50k & $100K–$250K ACV range- Sold HRIS, benefits, and compliance solutions into founders and C-suite stakeholders
Education
San Francisco State University
Bachelor's degree, Accounting and Finance
Skills
- Microsoft Office
- Microsoft Excel
- Microsoft Word
- Powerpoint
- Customer Service
- Research
- Teamwork
- Social Media
- Public Speaking
- English
- Social Networking
- Account Management
- Analysis
- Leadership
- Sales
- Financial Analysis
- Finance
- Time Management
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