Raul Lopez Pomares

About Raul Lopez Pomares

I translate strategy into visual systems.For more than two decades I’ve helped companies turn complex products and ideas into clear, compelling design. My work sits at the intersection of brand identity, UX/UI, and digital experience, building visual frameworks that connect product, marketing, and communication.I’m a design-led Creative Director. I set the creative direction, but I also design the core pieces myself when it matters most. That means building brand identities, UX/UI systems, websites, and marketing platforms that work together as a cohesive whole.Over the years I’ve led creative initiatives for companies including DCR Workforce, Colossus, and Serious ERP, supporting enterprise clients such as Google, Lockheed Martin, Discover Financial Services, Ryder, and Thermo Fisher Scientific.I typically collaborate directly with founders, CMOs, product teams, and developers to translate business strategy into design systems that scale across products, platforms, and campaigns.If you’re building a product, scaling a SaaS platform, or trying to bring clarity to a complex brand, that’s the kind of work I focus on.

Experience

1. Fractional Creative Director

   Electronic Intermedia

   Jan 2023 — Present · Boca Raton, FL, US

   Electronic Intermedia is my independent creative practice where I provide creative direction and hands-on design leadership for companies building digital platforms, SaaS products, and technology-driven brands.I work directly with founders, CMOs, and product teams to translate strategy into cohesive visual systems spanning brand identity, UX/UI, websites, and marketing platforms.• Lead creative direction and hands-on design across brand identity systems, UX/UI, websites, and digital marketing platforms• Develop scalable visual frameworks connecting product interfaces, marketing systems, and digital experiences• Partner with leadership and product teams to translate complex business strategy into clear design systems• Collaborate closely with developers to ensure design integrity from concept through implementationSelected engagements include Colossus, DCR Workforce, Serious ERP, DHL, and other technology-driven organizations.

Education

• University of Florida

  BFA, Multimedia / Electronic Intermedia

• Udemy

  UX/UI Certification, UX/UI

• NEW WORLD SCHOOL OF THE ARTS PTSA

  Bachelor of Fine Arts (BFA), Graphic Design

  2000 — 2004

Skills

• Banners
• Adobe Creative Suite
• Photoshop
• Graphic Design
• Branding & Identity
• Web Design
• Visual Communication
• Concept Development
• Logo Design
• Creative Direction
• Vector Illustration
• Fine Art
• Painting
• Flyers
• Advertising
• Magazines
• Indesign
• Art Direction
• User Interface Design
• Layout
• Corporate Branding
• Interaction Design
• Image Editing
• Digital Illustration
• Drawing
• Photography
• Brand Development
• Image Manipulation
• Collateral
• Corporate Identity
• Posters
• Mac
• Art
• Catalogs
• Concept Design
• Social Media Marketing
• Brochures
• Dreamweaver
• Illustrator
• Experience Design