Raul J Carmona
Senior Manager @Enthuse Marketing Group, LLC
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WORK HISTORY
Senior Manager @Enthuse Marketing Group, LLC
Chicago, IL, US
As Senior Manager for Diageo Brands, I lead strategy, execution, and team operations across 500+ key on-premise accounts throughout Illinois. My focus is on aligning market activity with evolving consumer trends, driving distributor collaboration, and delivering measurable brand growth. I bring a strong balance of strategic planning, creative activation, and commercial acumen that consistently advances both brand performance and team success.Key Achievements: • Generated $5.6M+ in annual revenue and delivered a 14% year-over-year increase through targeted market strategy and promotional campaigns. • Led a high-performing team that exceeded commercial KPIs by 153%, secured 1,200+ placements, and expanded key market share to 37%. • Designed and implemented statewide innovation and brand ambassador programs, resulting in a 50% volume increase for non-alcoholic and emerging brands. • Collaborated with agency partners to develop localized campaigns that increased visibility, engagement, and trial across top-tier venues.
EDUCATION
The Art Institute of Fort Lauderdale
Bachelor of Arts - BA, Film/Cinema/Video Studies
ABOUT RAUL J CARMONA
Experienced Senior Marketing Manager with 10+ years in CPG and beverage brand leadership. Proven ability to drive revenue, expand market share, and lead cross-functional teams to exceed KPIs. Expertise in brand strategy, channel marketing, account development, and innovation pipelines.Successful track record of managing national and regional activations, launching ambassador programs, and building go-to-market strategies that deliver measurable volume and profit growth.Strong communicator, collaborator, and problem-solver with a passion for delivering results in fast-paced, data-driven environments. Bilingual in Spanish and English.
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