Ratnesh Sharma
Sales & Distribution Execution Expert | Ex Coca-Cola, Vodafone, AkzoNobel, Hindware | Now @ Cargill Foods | FMCG | GT/MT Expert | 18 Yrs Experience
- Role
- Senior Sales Associate at Cargill
- Location
- Jaipur, IN
- LinkedIn followers
- 500 followers
About Ratnesh Sharma
Honest | Humble | Hungry Sales & Marketing Professional | FMCG | Telecom | Paints |…
Experience
Senior Sales Associate
Dec 2023 — Present · Jaipur, IN
Senior Sales Associate | Cargill Foods India Pvt. Ltd.| Jaipur, Rajasthan Key Responsibilities & Achievements: Team Building & Leadership:Built and developed a high-performing team of 6 Sales Representatives (SRs), equipping them for next-level readiness. Successfully exceeded volume targets with a focused strategy on retail expansion and increasing per outlet billing. Urban & Rural Distribution Management:Drove incremental volumes by integrating urban wholesale networks and optimizing rural distribution via “ship-to-code” models- ensuring both width and depth in product penetration. Revenue Ownership:Managing a consistent average annual revenue of ₹140 Crores, anchored by a strong network of 42 direct channel partners across the territory. Scheme Communication & Integration:Customized and deployed trade schemes aligned with local market dynamics and competition matrix, especially tailored for the edible oil segment. Real-Time Trade Inputs:Provided real-time stock and liquidity insights at the distributor level to drive timely decision-making and efficient secondary sales execution. Market Storming, Product Launches & New Distributor Onboarding:Spearheaded aggressive market storming activities for new launches, distributor appointments, and retail/consumer activations to build sustained market traction. HORECA Expansion:Strategically added premium HORECA outlets to the channel mix, creating long-term revenue streams and consistent annual business growth. Competition Intelligence:Regularly tracked competitor pricing and trade strategies to craft agile, stock-aligned secondary sales plans- critical in the fast-moving commodities market.
Education
KAMLA NEHRU PHYSICAL & SOCIAL SCIENCES SANSTHAN, SULTANPUR
B.com, Commerce
1998 — 2001
HAL School Korwa
Intermediate, Commerce
1997 — 1998
Madan Mohan Malaviya University of Technology
MBA, Marketing and Finance
2001 — 2003
Skills
- Marketing Communications
- Sales Management
- Channel Management
- Telecommunications
- Marketing
- Fmcg
- Team Management
- Key Account Management
- Competitive Analysis
- Vendor Management
- Strategy
- Market Research
- Channel Partners
- Advertising
- Sales
- Sales Operations
- Management
- Market Analysis
- Product Marketing
- Project Planning
- Product Launch
- Budgets
- Retail
- Lead Generation
- Product Management
- Business Development
- New Business Development
- Crm
- Vas
- Distributed Team Management
- Channel Sales
- Marketing Management
- Product Development
- Direct Sales
- Brand Management
- Customer Lifecycle Management
- Market Planning
- Segmentation
- Marketing Strategy
- Mobile Devices
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