Ratnakar Ruge
Commercial Director @Idex India
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WORK HISTORY
Commercial Director @Idex India
Mumbai, IN
Enabled 35% sales growth in 2024 Vs PY, crossing ₹120+ Cr in revenue by building & executing high-impact channel & Project vertical strategies + milestone high value orders.• Redesigned the channel architecture (Channel 2.0) by segmenting, ranking & realigning partners, improving partner performance and driving double-digit revenue growth.• Developed and deployed OEM & multi-brand strategies, enabling market expansion and diversification of revenue streams.• Implemented advanced analytics (SPR tool, which eliminated mail traffic with quick response to customer/channel) to measure partner performance, optimize margins & identify high-growth opportunities.• Activated CRM-driven partner management processes, improving funnel visibility, forecast accuracy & partner accountability.• Implemented regional channel structures to deepen market penetration and strengthen customer relationships across territories.• Leveraged market intelligence to refine channel strategies, proactively addressing competitive pressures and shifting market dynamics.
EDUCATION
KLE Technological University - Hubballi (India)
Bachelor of Engineering - BE, Mechanical Engineering
SKILLS
ABOUT RATNAKAR RUGE
Customer-centric sales leader with 23+ years of experience driving P&L growth, customized solutions, channel transformation & market expansion across industrial, EPC, OEM, and government sectors. Proven track record of opening new markets and verticals, delivering annual revenues of ₹250+ Cr with double-digit profit margins. Experienced in end-to-end project execution, from FEED stage to commissioning & handover across segments including Oil & Gas, Fertilizers, Refinery, Steel & Power, Cement, Automotive, Chemicals, Pharma, Food & Beverages & Marine. Known for a collaborative leadership style and proven ability to develop, coach, and mentor high-performance teams.Worked with leading EPCs, consultants, and PSUs including NTPC, ONGC, GAIL, BHEL, Technip, EIL, Shell, and L&T Hydrocarbon, resulting in long-term strategic partnerships. Experienced in Salesforce & SAP implementation, key account management, change management & aftermarket growth strategies.
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