Ratnakar Mani
Vice President, Interactive Avenues (IPG Mediabrands)
- Role
- Vice President at Interactive Avenues
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ratnakar Mani
Strategic marketing leader with 20+ years of experience across Amazon and IPG, and other leading organizations - driving brand growth, digital marketing, and data-led innovation. At Amazon, I led brand development, full-funnel marketing, consumer insights and cross-media measurement for Amazon Pay and Amazon.in. I built scalable tools and frameworks that fuelled marketing effectiveness to enable brand and business growth for Amazon’s high-priority categories across ecommerce, digital payments, and OTT. I began my career in consumer insights, that shaped my focus on customer obsession, data-driven strategy, and marketing efficiency in driving brand and business growth.Now at IPG, I lead digital strategy for top FMCG brands, combining performance, brand, and influencer marketing to deliver measurable full-funnel outcomes.I’m someone who thrives on connecting dots others miss, structured when it counts, curious when it matters, and always driven by the question - what really moves the needle?
Experience
Vice President
Jul 2024 — Present · Bengaluru, IN
Education
St. Xavier's College
B. Sc., Mathematics
1999 — 2002
Mudra Institute of Communications, Ahmedabad (MICA)
MBA, Marketing, Marketing Research
2003 — 2005
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