Ratnadeep Bagchi

About Ratnadeep Bagchi

Strategic Marketing Manager with 12+ years of experience in B2B and B2C sectors, specializing in Retail Marketing including ATL, BTL, events, branding, brand activation, and product launching. Demonstrated success in driving multi-channel campaigns, achieving 30% year-over-year growth, and managing budgets exceeding $500K annually. Proficient in KPI dashboards to derive data-driven insights for performance optimization. Recognized for developing innovative strategies that align with business objectives and deliver measurable results. Seeking to leverage expertise and a growth-oriented approach within a dynamic, innovation-driven organization.

Experience

1. Marketing Manager

   Snv Shoppee

   Sep 2020 — Present · Kolkata, IN

   Developed 360-degree marketing strategies integrating offline and online channels, driving 30% increase in brand awareness and customer engagement through influencer marketing, SEO, PPC, and experiential campaigns• Led outdoor marketing campaigns, collaborating with cross-functional teams and agencies, achieving a 15% sales increase per campaign• Ensured consistent brand messaging and conducted market research, resulting in 20% growth in market share• Integrated digital platforms (Facebook, Instagram, YouTube, Snapchat) into strategies, boosting footfall by 35% and sales transactions by 22%• Managed loyalty programs, improving customer retention by 28% and customer lifetime value (CLV) by 25%• Used analytics tools (Placer.ai, GroundTruth) to optimize campaigns, improving ROI by 15%• Increased sales revenue by 25%, improved conversion rates by 15%, and reduced customer acquisition costs via targeted upselling and cross-selling

Education

• NIIT University

  GNIIT - Software Engineering

  2013 — 2016

• Indian Institute of Technology, Kanpur

  PG Certification Program

  2023 — 2024

• Kuvempu University, Shankaraghatta, Shimoga

  Bachelor's degree

  2010 — 2014