Rachel Atmadja
Service Design • Thought Leadership • Customer Experience Design | I position organizations to scale sustainably by driving customer experience transformations that are foundational for long-term revenue growth
- Role
- Staff Service Designer at AppFolio
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Rachel Atmadja
Rachel is a Service Designer and Strategist with a background in Product Design—this combination of expertises has uniquely positioned her to build a body of work in designing new-to-the-company service offerings and reimagining existing experiences from the ground up. Deep vertical skills in:1) Zooming out to view the full holistic function of an enterprise in order to identify strategic long-term and tactical short-term opportunities to create value.2) Facilitating alignment through visualizing and mapping customer journeys and employee experiences, in order to influence the product roadmap.3) Defining the future-state vision of the customer experience through narrative storytelling, and building stakeholder buy-in by leading a team of service, product, and content designers to visualize the future offerings and how they create value for the customer and the business.4) Delivering holistically for the long term, and ensuring that short term initiatives support and/or scale to reach the target state. Experienced in leading and executing end-to-end design (from discovery to delivery) within highly-regulated enterprise settings.Horizontal collaborative skills in empowering design and delivery teams with visual frameworks, aligning cross-functional partners to elevate their vision, facilitation, and project management. Demonstrated experience in property management, real estate, financial services, banking, enterprise software platforms, residential property management, workforce continuing education, employee learning experiences, payments, customer resiliency experiences, risk management, and building architecture. Rachel was formerly an architectural designer at several award-winning building architecture firms in California.
Experience
Staff Service Designer
Jan 2025 — Present
Education
California Polytechnic State University-San Luis Obispo
Bachelor of Architecture - BArch
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