Shashank Rathore

Vice President - Ecommerce & Performance Marketing @Interactive Avenues

Built and strengthened agency/client relationships while managing client expectations and maintaining agency profitability. Maintained P&L and achieved 150% revenue growth YOY. Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits. Identified and solved issues with process, workforce and offering to drive business objectives. Established performance goals for e-com business and provided methods for reaching milestones with tangible KPI. Identified opportunities to improve business process flows and overall productivity of both performance and ecommerce function. Hired and managed employees to maximize productivity while training staff on best practices and protocols. Led team of 100+ across 3 offices located in Delhi, Mumbai & Bengaluru Crafted inhouse proprietary tools to address current issues of hyperlocal campaigns activation and ecommerce self monitoring with crawler based solutions Won Performance agency of the year & Ecommerce agency of the year in prestigious awards of Campaign Asia