Shashank Rathore
- Role
- Vice President - Ecommerce & Performance Marketing at Interactive Avenues
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Shashank Rathore
As the Vice President - Ecommerce & Performance Marketing at Interactive Avenues, an IPG…
Experience
Vice President - Ecommerce & Performance Marketing
Apr 2021 — Present
Built and strengthened agency/client relationships while managing client expectations and maintaining agency profitability. Maintained P&L and achieved 150% revenue growth YOY. Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits. Identified and solved issues with process, workforce and offering to drive business objectives. Established performance goals for e-com business and provided methods for reaching milestones with tangible KPI. Identified opportunities to improve business process flows and overall productivity of both performance and ecommerce function. Hired and managed employees to maximize productivity while training staff on best practices and protocols. Led team of 100+ across 3 offices located in Delhi, Mumbai & Bengaluru Crafted inhouse proprietary tools to address current issues of hyperlocal campaigns activation and ecommerce self monitoring with crawler based solutions Won Performance agency of the year & Ecommerce agency of the year in prestigious awards of Campaign Asia
Skills
- Organic Search
- Landing Page Optimization
- Digital Marketing
- SEO
- Google Analytics
- Online Advertising
- Digital Media
- Google Adwords
- Pay Per Click (Ppc)
- Integrated Marketing
- Online Marketing
- Conversion Optimization
- Mobile Marketing
- Web Analytics
- Ppc
- Brand Management
- Search
- Social Media Marketing
- Advertising
- Sem
- Keyword Research
- Digital Strategy
- Marketing
- Yahoo Search Marketing
- Search Engine Marketing (Sem)
- Media Planning
- Smo
- Msn Adcenter
- Online Reputation Management
- Search Advertising
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.