Rathna Vijayaraju

Integrations Solution Manager @ Firework

Role: Integration Solutions Manager at Firework
Location: Chennai, TN, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Rathna Vijayaraju

Integrations | Solution Engineer | Ex-Freshworks | Ex- IDP | Ex- Cognizant …

Experience

Integration Solutions Manager
Firework
Jan 2025 — Present · Chennai, IN

Education

D.A.V Higher Secondary School
High School
2009 — 2011
M.O.P. Vaishnav College for Women
Bachelor’s Degree
2011 — 2014
Pondicherry University
Master of Business Administration - MBA
2015 — 2017

Contact information

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Work email
•••••@firework.com
Personal email
•••••@•••••.com
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Current company

Firework

Marketing Services · 347 employees · Founded 2017 · San Mateo, California, United States

Firework is powered by enterprise-grade infrastructure designed to scale personalized video experiences and agentic shopping journeys across digital commerce. • AI Video Solutions power Shoppable Video, Video Showrooms, and AI Content Solutions, enabling brands to source and curate authentic influencer, UGC, and social-native content, while also generating commerce-ready video through AI. By optimizing video content operations, Firework transforms video into a scalable engine for discovery, education, and conversion. • AI Agentic Solutions introduce contextual, real-time shopping assistance through the AI Shopping Agent. The agent interprets shopper intent to deliver personalized answers and guidance alongside shoppable video throughout the shopping journey. By combining conversational intelligence with personalized video delivery, Firework helps shoppers make confident decisions and move toward purchase. Together, these solutions operate within a unified system, where content, intelligence, and video commerce continuously reinforce one another, built for enterprise scale and seamless deployment across DTC sites, retailer platforms, and omnichannel experiences.

firework.com

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About Rathna Vijayaraju

Experience

Integration Solutions Manager

Education

D.A.V Higher Secondary School

M.O.P. Vaishnav College for Women

Pondicherry University

Find verified contacts for anyone on LinkedIn