Rathindra Basu
Vice President and Head - India, South Asia and Pan Regional Sales APAC at IMG
- Role
- Vice President - India, South Asia and Pan Regional Sales Apac, Img at IMG
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Rathindra Basu
Look after premium sports programming and content sales for India and South Asia covering all forms of media rights - TV, digital, mobile, OTT etc.Look after sports rights sales to Pan Regional Networks across the APAC regionWork with international sporting federations, rights owners, digital publishers and private equity players to develop sales and market entry strategy across the sports landscape as a consultantDevelop key relationships with major sports broadcasters and other TV networks including public broadcasters in the South Asia regionWork on international rights representation for sporting properties developed in the South Asia marketsHave worked and led teams on various aspects of the channel business with ESPN STAR Sports for around 12 years covering areas like Sports Event creation and management, Sports content acquisition, Sports content syndication through TV and radio, Media and Corporate PR, Government and Corporate Affairs, Affiliate Distribution sales etc.
Experience
Vice President - India, South Asia and Pan Regional Sales Apac, Img
May 2024 — Present · New Delhi, IN
Education
Ramkrishna Mission Vidyalaya, Narendrapur
Passed my Class X Board exam (WBBS) with 82% marks, Madhyamik (WBBSE)
1983 — 1987
St. Xavier's College
HS, Science
1987 — 1989
Indian Institute of Management, Calcutta
PGDM, Marketing
1996 — 1998
Jadavpur University
BE, Electrical Engg
1989 — 1993
Skills
- Broadcast
- Leadership
- Digital Media
- Integrated Marketing
- New Media
- Sponsorship
- Programming and Acquisitions
- Public Relations
- Media Relations
- Business Strategy
- Sports Management
- Sports
- New Business Development
- Broadcasting
- Marketing Communications
- Strategy
- Tv and Radio Content Sales and Syndication
- Brand Management
- Marketing Strategy
- Marketing
- Business Development
- Television
- Digital Marketing
- Event Management
- Corporate Communications
- Government Relations
- Broadcast Television
- Management
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