Rathi Ravi
Marketing Manager | Driving ROI through Digital Campaigns & Strategy | Performance Marketing | Brand Growth |
- Role
- Marketing Manager at Remitx
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Rathi Ravi
If it\'s not impossible, it\'s not worth doing!I’m a Marketing Manager by title - but beyond that, I’m a strategic thinker, campaign architect, team motivator, and creative problem solver. With over 4+ years of experience in digital marketing, content strategy, and brand campaigns, I thrive in turning challenges into scalable solutions.I specialize in driving results across multiple channels - whether it’s SEO, performance marketing, social media, email campaigns, or brand positioning. My work includes managing student-focused financial product campaigns, launching content strategies for international remittance, and building engaging reels and posts that boost brand presence.Collaborative by nature, I work seamlessly with cross-functional teams and build strong relationships with internal and external stakeholders. Whether it’s leading a project from idea to execution or juggling multiple marketing touchpoints, I love bringing order to chaos and making marketing work smarter.
Experience
Marketing Manager
May 2023 — Present · Mumbai, IN
Leading end-to-end marketing strategy for RemitX, with a focus on promoting foreign exchange services for students, travellers and corporates-Executed multichannel campaigns across Google Ads, Meta Ads & SEO tailored to student, corporate, and leisure traveler segments-Managed end-to-end social media strategy, including content calendars for Instagram, LinkedIn, and stories, with strong emphasis on reels and carousels-Launched targeted campaigns around RBI’s LRS scheme, Flywire tuition payments, and GIC/GBA accounts for study abroad aspirants-Increased qualified leads by 30% and boosted conversion rates by 20% within 6 months-Grew Instagram engagement by 55% through content experimentation and platform-specific strategies-Drove a 40% rise in student inquiries during peak admission periods through targeted messaging
Education
Tolani College Of Commerce
11th and 12th std, Commerce
2013 — 2015
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Part Time - MBA
2020 — 2022
PTVA's Sathaye College
BMS, Finance, General
2015 — 2018
Skills
- Management
- Microsoft Excel
- Powerpoint
- English
- Leadership
- Microsoft Word
- Music
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