Ratchaya Koetzner
Strategy & Insights Executive - Cereal @Mars
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WORK HISTORY
Strategy & Insights Executive - Cereal @Mars
Dublin, IE
EDUCATION
Chulalongkorn University
BBA, International Business Management: Mandarin
Ekamai International School
College Preparatory Diploma
University of Warwick - Warwick Business School
MSc, Marketing and Strategy
EBS Universität für Wirtschaft und Recht
Overseas Exchange Program (6 months)
ABOUT RATCHAYA KOETZNER
As a Strategy & Insights Executive at Kellogg, I help the company understand and anticipate the consumer trends and preferences in the cereal market across Europe. With over 10 years of experience in the FMCG industry, I have developed strong skills in market research, marketing strategy, analytics, and category analysis.I am passionate about delivering insights that inform and inspire the business decisions and actions that drive growth and innovation for the Kellogg\'s brand. I collaborate with cross-functional teams and external partners to provide data-driven solutions and recommendations that enhance the customer and client relations. I also hold certifications in Google Analytics, Digital Marketing, and Marketing from reputable organizations.
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