Rasshmie Salunkhay
Senior Content Writer @Ness Digital Engineering
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WORK HISTORY
Senior Content Writer @Ness Digital Engineering
Pune, IN
EDUCATION
MIT International School of Broadcasting and Journalism
MASTERS IN JOURNALISM AND MASS COMMUNICATION, Mass Media
ABOUT RASSHMIE SALUNKHAY
As a Senior Content Writer, my current role includes:• Creating, editing, and optimizing a wide range of content, including blogs, whitepapers, case studies, email campaigns, landing pages, and social media assets.• Leverage AI tools (e.g, ChatGPT, Perplexity, Copy.ai, Grammarly, Gemini, Claude, etc.) to accelerate content production while ensuring originality, creativity, and high quality.• Translate complex technical concepts into clear, engaging narratives for diverse audiences.• Collaborate cross-functionally with product, design, and sales teams to align content with business goals.• Influence SEO strategy: perform keyword research, optimize content for search engines, and track content performance.• Manage editorial calendars, enforce brand tone/voice, and ensure consistency across all channels.
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