Ryan Scott Rasmussen

About Ryan Scott Rasmussen

I work as a Digital Advertising Coordinator. My primary responsibilities include scheduling and launching interactive advertising campaigns using ad management software. I also provide continuous support to sales professionals and clients throughout the campaign. Additionally, I lead the CarOps team and oversee site ad takeovers.From 20••••20, I played a vital role in developing and creating the Deseret Digital Media Live-Streaming platform. During the development phase, my main focus was reducing the production costs of events by introducing a user-contributed streaming service. In addition, I was directly responsible for managing 60 high schools and 15 media partners, which covered over a hundred high schools. As a result of my efforts, all 149 Utah High Schools and 30 schools in Idaho and Wyoming were covered.

Experience

1. Digital Advertising Coordinator

   Deseret Digital Media

   Apr 2021 — Present · Salt Lake City, UT, US

   STRATEGY & ANALYTICS• Developing sales strategies and offer product recommendations.• Monitoring and analyzing campaign performance and optimizing results.• Analyzing reports from ad management systems like Google Ad Manager, Google Analytics, and Data Studio.ADVERTISING CREATIVES• Collaborating with Sales and Creative teams to gather creative assets, troubleshoot technical issues, and ensure correct implementation of rich media creative.• Reviewing all creative submissions and ensuring they comply with technical specifications and ad policies.CLIENT SUPPORT• Creating personalized tracking pixels for client implementation.• Providing technical guidance to both clients and vendors.CAROPS TEAM LEAD• Managing and collaborating with the Car Operations Team.• Initiating automated posting feeds for our car clients and making any necessary adjustments. • Resolving any technical issues related to the product features and listings of KSL Cars.• Collaborating with development teams to address any KSL Cars feature-related issues or requests. • Creating resources for best practices to help onboard new team members.TAKEOVERS OVERSEER• Managing ad takeovers on desktop, mobile, or app web pages.• Confirming all upcoming takeovers have undergone the quality assurance process. • Ensuring that daily verification ensures all client ad takeovers are running correctly. • Identifying and promptly resolving errors and arranging to make good if necessary.• Achieving a seamless delivery of ad takeovers to clients by sharing completed delivery screenshots with the sales team.

Education

• Union High School Roosevelt, Utah

  High School

  2003 — 2006

• Brigham Young University - Idaho

  Bachelor of Science (BS), Communication, Broadcasting

  2007 — 2013

Skills

• Producer
• Final Cut Pro
• Broadcast Journalism
• Adobe Acrobat
• Videography
• Social Networking
• Flash Media Encoder
• Adobe Creative Suite
• Storytelling
• Television
• Producing
• Video Production
• Technical Director
• Teaching
• Social Media
• Concert Production
• After Effects
• Enps
• Photoshop
• News Writing
• Adobe Audition
• Sports Production
• Video Editing
• Premiere
• Adobe Premiere Pro
• Avid Media Composer
• Camera
• Digital Media
• Radio Play by Play
• Broadcast
• Leadership
• Avid
• Camera Operating
• Radio
• Journalism
• Indesign
• Adobe Encore
• Editing
• Sound
• Illustrator