Rasika Mathur
People Insights | Customer Obsession | Startup Leader | Cross Culture
- Role
- Senior Director and Head of Consumer Insights at Snapdeal
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Rasika Mathur
An experienced and skilled leader with 17 years of experience in crafting and driving mission critical mandates and strategies that enable teams realise business goals and ethos. I have been fortunate to lead multiple pivoting initiatives impacting organisation transformation, particularly in the New Age-Digital-Hyper-Growth context. In my current role, I work towards the Customer Obsession culture by leading the Snapdeal Consumer Insights Team. I have built a compelling body of work across multiple roles; each at the helm of business critical initiatives and all contributing to a committed and high impact team environment. Over the years, I am proud to be recognised as a passionate, decisive and result-driven leader, experienced in working with multicultural and diversified teams in domestic and international geographies.
Experience
Senior Director and Head of Consumer Insights
Jul 2021 — Present · Gurugram, IN
Provide strategic and actionable insights to the various Business Units in Snapdeal - Ace Vector Group. This includes Snapdeal Marketplace and Stellaro Brands. Manage, design and conduct consumer studies (platform, concepts. user research) to uncover consumer needs, habits and user/buyer behavior to provide creative direction for the Platform Product and numerous private label concepts across categories- also special interest and cross functional projects as needed. Through insights, drive identification of opportunities for enhancement of the existing business as well as new market opportunities to enable consumer experience, business process optimization and conversion / growth led wins at Snapdeal.
Education
Amity University
Master of Business Administration - MBA, Marketing and Client Relationship Management
Cambridge
High School, Science with Economics
1998 — 2000
Amity University
Master of Business Administration - MBA, Marketing & CRM
Lady Shri Ram College for Women (LSR)
Graduate, History Honors
2001 — 2003
Amity University
MBA, Marketing & CRM
2004 — 2006
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