Rasika Milind Bhave
- Role
- Senior Associate Data Analytics L1 at Publicis Sapient
- Location
- Quincy, MA, US
- LinkedIn followers
- 500 followers
About Rasika Milind Bhave
Results-driven Business Analyst with 5 years of experience transforming business needs…
Experience
Senior Associate Data Analytics L1
Nov 2022 — Present
Individual contributor, part of the Data CoE team to consult and implement Web Analytics (GA4 and AA using Adobe Launch) for client sites • Bridge the gap between the BAU support team and the stakeholders for any new or existing analytics requirement • Maintain Adobe Analytics Solution Design Reference (SDR) document and scrutinize Adobe Analytics variables and Adobe server call usage • Create KANA tickets and follow up with the BAU support team or the client tech team • Client interaction to understand data requirements for reporting and implementation • Debug and resolve existing website tracking issues and implement special tracking for the EMEA region (GDPR regulations) • Work on Marketing Channels Processing Rules setup to understand the gaps in UTM tagging of campaign pages • Curate timely reports using Adobe Analytics Workspace while sharing actionable insights for campaigns, sources, etc. • Document and migrate UA to GA4 integration of marketing tools like Google Ads IDs, SA360, etc, across all the client properties using API
Education
University of Mumbai
Bachelor of Engineering - BE, Information Technology
2014 — 2018
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